Campaign tracking

Track campaign performance, customer activity, and incentive usage across Voucherify campaigns

Use Voucherify dashboards and analytics to track campaign performance, customer activity, and incentive usage across all campaign types.

Track campaign performance

Discount coupons

The campaign dashboard shows:

• Redemption metrics: total redemptions, successful vs. failed attempts
• Activity log: recent campaign events in chronological order
• Analytics: charts showing validations, redemptions, and rollbacks over time

Use the Activity tab to filter events by category and time.

Additional tabs provide detailed insights:

Tab	Description
Vouchers	Manage all vouchers in the campaign.
Rules	View and manage validation rules for the campaign.
Redemptions	Track all redemption events with status and details.
Publications	Track voucher publication history and delivery status.
Distributions	Monitor campaign distributions and message delivery.
Metadata	View custom attributes attached to the campaign.
Activity	Track campaign events in chronological order.
Analytics	Analyze campaign performance with detailed charts.

Gift cards

The campaign dashboard shows:

• Balance metrics: total issued value, redeemed amount, and remaining balance
• Transaction history: all balance changes across gift cards
• Analytics: charts showing balance changes and redemption patterns

Use the Transactions tab to view individual gift card transactions. You can export transaction data for external analysis.

Additional tabs provide detailed insights:

Tab	Description
Vouchers	Manage all gift card codes and view their details.
Rules	View and manage validation rules for the campaign.
Redemptions	Track all redemption events with status and details.
Publications	Track gift card publication history and delivery status.
Distributions	Monitor campaign distributions and message delivery.
Metadata	View custom attributes attached to the campaign.
Activity	Track campaign events in chronological order.
Transactions	Track all balance changes, including top-ups and redemptions.
Analytics	Analyze campaign performance with detailed charts.

Loyalty programs

The campaign dashboard shows:

• Points metrics: total points earned, redeemed, and expired
• Conversion rate: points redeemed vs. points earned over time
• Active distributions: messages sent to customers
• Recent activity: program changes and customer actions

Additional tabs provide detailed insights:

Tab	Description
Loyalty cards	Manage all loyalty cards and view balances and details.
Tiers	View the setup of your program levels.
Earning rules	View and manage earning rules.
Rewards catalog	View available rewards and their point costs.
Participants	View all customers with assigned loyalty cards.
Reward redemptions	Track points-for-rewards exchanges.
Points expiration	View points expiration forecast.
Pending points	Manage points that are not yet redeemable.
Analytics	Analyze campaign performance with detailed charts.
Distributions	Monitor loyalty message delivery.
Activity	Track loyalty events in chronological order.
Transactions	Track all point balance changes.

Referral programs

The campaign dashboard shows:

• Available codes: number of referral codes ready for distribution
• Program participants: customers who joined and received codes
• Referees: total customers invited through the program
• Top referrers: your most successful advocates
• Rewards assigned: total referral rewards distributed

Additional tabs provide detailed insights:

Tab	Description
Referral codes	Manage all referral codes and view their details.
Rewards	View the referral program workflow and reward tiers.
Validation rules	View and manage referral validation rules.
Redemption history	Track all redemption events with status and details.
Referrers	View all program participants and their codes.
Referees	View invited customers and their activity.
Reward redemptions	Track referral reward redemptions by status.
Rules	View validation and eligibility rules.

Track customer activity

Track individual customer activity across your campaigns.

1. Go to the customer profile by selecting a customer name from any campaign view.
2. Open the Activity tab.
3. Use filters to select a specific campaign or view activities from all campaigns.
4. Optionally, filter by time range.

View loyalty points expiration

For loyalty programs, view upcoming point expirations in:

• Customer profile > Wallet > Loyalty Cards
• Customer profile > Details > Upcoming loyalty points expiration

Use the campaign calendar

View all your campaigns and their timeframes in the Campaign Calendar.

Go to Marketer Hub > Campaign Calendar to see:

• active and scheduled campaigns
• campaign start and end dates
• campaign details when you select a campaign bar

The Campaign Calendar shows campaigns after you save them or save them as drafts.